Video terms.
Understand the production terms that affect software footage, motion design, sound and delivery.
16 resources
What is aspect ratio in a product video?
Aspect ratio is the relationship between a video’s width and height. It describes shape, not resolution: 1920 × 1080 and 1280 × 720 are both 16:9.
Video termsWhat is frame rate? A screen-recording explanation
Frame rate describes how many video frames occur per second. In screen recordings, it affects the sampling of motion, but it does not by itself prove smoothness or readability.
Video termsWhat is video bitrate?
Video bitrate is the amount of data used for video per unit of time, commonly expressed in megabits per second. It affects file size, but more bitrate does not restore missing source detail.
Video termsVideo resolution: what 1080p and 4K tell you
Video resolution describes the frame’s pixel dimensions. In product videos, those dimensions determine how much captured interface detail is available, but framing and final display size determine whether viewers can use it.
Video termsCodec vs container: why an MP4 can fail to play
A codec encodes or decodes the media stream; a container packages streams and metadata into a file. MP4 is a container, while H.264 is a video codec. The filename extension alone does not establish playback compatibility.
Video termsWhat are keyframes in video animation?
In motion design, keyframes define property values at particular moments, such as position, scale or opacity. The animation system determines the values between them. Encoding keyframes are a different use of the same word.
Video termsWhat is easing in motion design?
Easing describes how an animated change progresses over time. It controls acceleration and deceleration between states, helping a movement feel gentle, abrupt, energetic or restrained.
Video termsWhat is a video safe area?
A video safe area is a planned region where essential text and product evidence are less likely to be obscured or cropped in a particular placement. It must be defined for the destination, not treated as one universal margin.
Video termsWhat is B-roll in a software demo?
B-roll is supporting footage used alongside the main explanation. In a software video, it can show useful product details, alternate views or context while narration or the main story continues.
Video termsWhat is a lower third in a video?
A lower third is an informational graphic placed in the lower part of a video frame, often identifying a speaker or adding concise context. Its placement should adapt when that area contains important product controls.
Video termsWhat is kinetic typography?
Kinetic typography is text animated over time. It can establish rhythm, emphasise a phrase or guide attention, but the words must remain readable and connected to the product story.
Video termsWhat is a match cut in product video editing?
A match cut connects two shots through a shared visual or conceptual feature, such as position, shape or motion. In product videos, it can make a transition feel connected without pretending the shots are one continuous action.
Video termsWhat is a jump cut?
A jump cut removes time within a visually similar sequence, producing an obvious discontinuity. It can shorten waiting or tighten a spoken explanation, but it needs care when the omitted time matters to the product claim.
Video termsJ-cut vs L-cut: how sound connects demo scenes
In a J-cut, the next scene’s audio begins before its picture. In an L-cut, the current scene’s audio continues after the picture changes. Both let sound connect scenes more smoothly.
Video termsStoryboard vs shot list: two different planning jobs
A storyboard plans how the edited video should look and unfold. A shot list specifies the source material to capture. Use both when motion design or multiple recording sessions make the handoff complex.
Video termsWhat is screen replacement in product videos?
Screen replacement places a separate image or video into a screen region within another shot or design. It can frame product footage inside a device mock-up, but the inserted material must remain accurate and readable.
No matching resources. Try “mobile”, “brief” or “recording”.
You build the product.
Let the agent find the story.
Start with a supported product URL. Get real desktop and mobile footage, a demo and a marketing teaser for each.
Create a product demoPreview supports Postraid and Adfolio. Review your exports before publishing.