Video briefs.
Explore video briefs for product demos and marketing videos, with specific examples, production decisions and useful next steps.
24 resources
SaaS overview video brief
Introduce a product through one complete job rather than a catalogue of features. This brief is for a prospect deciding whether to explore further.
Video briefsFeature launch video brief
Focus on what changed for an existing or informed audience. Context should be short enough that the new behaviour remains the centre.
Video briefsProduct Hunt launch video brief
A launch audience needs quick orientation and evidence. Make the product category understandable before introducing a clever hook.
Video briefsLinkedIn product teaser brief
Build a professional, silent-friendly explanation of a recognisable work problem. Treat recommended timing as an editorial choice, not a platform limit.
Video briefsVertical product ad brief
Use genuine mobile footage when the claim concerns mobile use. Keep the product readable beneath short copy.
Video briefsHomepage hero demo brief
The hero video should substantiate the headline beside it. Keep its first useful frame visible as the poster.
Video briefsSales follow-up video brief
Continue the conversation the buyer already had. Select evidence for the objection or question that remained unresolved.
Video briefsCustomer onboarding video brief
Teach the first useful task, not the whole product. The learner should be able to reproduce the result after watching.
Video briefsChangelog video brief
A changelog clip gives an existing user a concrete reason to revisit a screen. Keep the date and release scope in accompanying text.
Video briefsIntegration demo brief
An integration story needs a real connection and observable data movement. A provider logo alone is setup evidence.
Video briefsDashboard demo brief
A dashboard becomes meaningful when a viewer understands a question it answers. Lead with a decision rather than a wall of numbers.
Video briefsSearch feature demo brief
A good search demo reveals relevance and refinement. Choose a query that produces a visible, useful difference.
Video briefsCollaboration feature demo brief
Collaboration is a change in shared work, not merely a list of members. Show what one person contributes and what another sees.
Video briefsWorkflow automation demo brief
An automation demo must show its trigger and result. Distinguish a configured rule from a rule that actually ran.
Video briefsReporting feature demo brief
Reporting is valuable when it turns a question into a usable answer. Make the selection and output easy to compare.
Video briefsContent calendar demo brief
A calendar story should show how an idea becomes organised work. Empty calendar views are context, not proof of scheduling.
Video briefsCollection library demo brief
A collection makes retrieval easier only when a saved item can be found again. Include the return journey.
Video briefsSettings walkthrough brief
Settings videos should help a viewer make a specific configuration decision. Limit the scope to non-sensitive fields.
Video briefsPricing-page explainer brief
Explain the decision behind a plan rather than manufacturing urgency. Pricing details must match the current published offer.
Video briefsAgency client demo brief
A client-facing video needs agreed scope and brand boundaries. Make it clear whose product is being promoted.
Video briefsBefore-and-after video brief
A comparison should hold the task constant so the change is understandable. Use comparable data and avoid implying measured speed from edited time.
Video briefsDemo retargeting brief
A follow-up creative can assume awareness but still needs evidence. Answer a plausible remaining question instead of repeating the introductory ad.
Video briefsWebinar promotion brief
Promote what the viewer will learn and show a small authentic example. Keep event logistics outside the reusable footage where possible.
Video briefsRelease recap brief
A recap needs a hierarchy so several updates do not become a blur. Group changes by the job they improve.
No matching resources. Try “mobile”, “brief” or “recording”.
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