Field notes.
Explore field notes for product demos and marketing videos, with specific examples, production decisions and useful next steps.
11 resources
Why a screen tour is not a product story
A tour explains where controls live. A story explains why a person would use them. Both can be useful, but they answer different questions.
Field notesWhy mobile demos need their own recording
Responsive layouts change the path as well as the shape of the screen. Menus, cards and stacked controls can alter what needs to be shown.
Field notesThe hidden cost of disposable recordings
When only the final teaser survives, every new request becomes a new production job. Source preservation makes creative iteration less dependent on recapture.
Field notesWhat an AI video agent should ask you
Questions should resolve decisions the agent cannot infer reliably. Repeatedly asking for information already supplied is a state-management failure.
Field notesWhy login footage ruins a marketing cut
Authentication is a prerequisite for product access, not usually a reason to buy. It can also reveal information that does not belong in a public asset.
Field notesWhy empty dashboards weaken demos
An empty dashboard can accurately show a fresh account but cannot prove a data-driven benefit. The narrative must match the state that exists.
Field notesAutomation still needs editorial judgement
An automated workflow can execute a brief, but choosing what deserves attention is an editorial decision. Review remains part of the product experience.
Field notesWhy three ads need three ideas
Creative variation should explore different reasons to care. Changing colours and a few adjectives rarely changes the underlying proposition.
Field notesThe difference between an avatar ad and product proof
A presenter can explain an idea, but product proof comes from the interface and demonstrated behaviour. Decide which element is carrying the claim.
Field notesWhy your first export is a review version
The first export reveals issues that are invisible in a plan: timing, reading distance, transitions and unexpected overlays. Build a review step into the schedule.
Field notesWhen to re-record versus re-edit
Re-edit when the source still proves the intended claim. Re-record when the product state, viewport or available evidence has changed.
No matching resources. Try “mobile”, “brief” or “recording”.
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