Why it matters
Two animations can have identical start and end positions and the same duration yet feel different because of their easing. In a product video, that difference affects whether the viewer follows the interface or becomes distracted by its movement.
Apply the idea to product footage
- Decide what the motion is doing: introducing a headline, moving attention to a control or connecting scenes. Choose timing around that purpose.
- Compare a constant-speed movement with one that settles gradually. Watch the text and product evidence rather than judging the curve in isolation.
- Keep a small consistent set of motion behaviours in the template. Provide a calmer alternative for dense screens and preserve a static reading interval.
A concrete example
An illustrative feature card may enter quickly and decelerate into its final position before the recording begins. Moving it continuously while the user tries to read a field label creates unnecessary competition for attention.
Limits and checks
A spring-like overshoot may suit a playful title but make an interface close-up harder to inspect. Easing terminology and implementations differ across tools, so specify the intended visual behaviour as well as any curve name.
Your next step
Test motion on actual product footage, then record the entrance, hold and exit timings in the brand guidelines.
References and scope
Examples are illustrative production guidance, not measured customer results. General workflows are not promises of product compatibility. Read our editorial approach and current Demovela scope.