LinkedIn product teaser brief

The working approach

Lead with a work situation.
Show a before-and-after state.
Offer a specific next step.

A concrete example

Audience: team leads. Target: 25 seconds. Hook: scattered references slow review. Proof: search, collection, reopened item. Close: watch the workflow.

Before recording this scenario, write down what the starting screen contains and what should be different at the end. This gives the reviewer an observable result to check, rather than asking them to approve a general impression.

The mistake to avoid

Avoid unverified time-saving statistics.

If the source cannot support the intended message, narrow the claim or capture the missing evidence. A transition, caption or voiceover can explain a real change; it should not manufacture one.

Copy and adapt the brief

Replace the bracketed fields before using this brief. The scenario is illustrative; keep only the actions your product actually supports.

EDITABLE PRODUCTION BRIEF

Purpose: LinkedIn product teaser brief.
Audience: [specify the viewer and their familiarity with the product].
Decision: [what should the viewer understand or do next?].
Approach: Build a professional, silent-friendly explanation of a recognisable work problem. Treat recommended timing as an editorial choice, not a platform limit.

Required evidence:
1. Lead with a work situation. Show the relevant entry state, action and completed result.
2. Show a before-and-after state. Show the relevant entry state, action and completed result.
3. Offer a specific next step. Show the relevant entry state, action and completed result.

Reference scenario: Audience: team leads. Target: 25 seconds. Hook: scattered references slow review. Proof: search, collection, reopened item. Close: watch the workflow.
Avoid: Avoid unverified time-saving statistics.

Deliverable: [duration], [format], [placement].
Use only recorded product behaviour. Preserve the full original.
Acceptance: check each claim against its visible scene, review at actual viewing size, and test the final file.

Review before delivery

Evidence: can a new viewer identify the result described in the example without being told where to look?
Reading distance: are the relevant controls and labels understandable at the intended placement size?
Continuity: does each cut preserve the relationship between the action and its result?
Accuracy: does the final caption describe the visible product state, including any limits?

Using this with Demovela

The automatic URL workflow currently supports Postraid and Adfolio. Other product scenarios on this page are production-planning examples, not compatibility claims. Adapt the brief to your own recorder or editor. Demovela preserves originals and creates separate outputs; review the resulting file before publishing.

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