When this is useful
Avoid making the problem section longer than the explanation. You do not need a montage of frustrated people to establish that an unassigned task is difficult to track. A carefully chosen starting screen can communicate the problem directly.
Adapt the script
- Describe the practical obstacle. Use a situation the target viewer can recognise without inventing prevalence or cost statistics.
- Show the product action that addresses it. Keep the causal connection visible between the starting state and the result.
- Close with the changed task, not an unrelated brand slogan. The CTA should continue the problem you just explained.
Why these scenes belong together
The fictional task example shows a concrete change from missing ownership to an assigned next step. It does not claim the product eliminates all missed deadlines or replaces team communication.
Problem → action → result script
Illustrative copy to adapt. Replace bracketed fields and verify every claim against your product.
Limits and checks
Do not manufacture an unusable “before” state to make the product look stronger. The starting point should be a plausible example of the task, with its context stated honestly.
Your next step
Write the problem and result on separate lines. If they do not describe the same task, revise the story before selecting shots.
References and scope
Examples are illustrative production guidance, not measured customer results. General workflows are not promises of product compatibility. Read our editorial approach and current Demovela scope.