Scripts / DEMOVELA FIELD GUIDE

Feature announcement video script

A feature announcement script should explain what changed for an existing user. Begin close to the task, identify the new behaviour and show how to find it. You usually need less company background than a full product launch video.

By Demovela · Published · 2 min read

When this is useful

Choose a meaningful before state without exaggerating the old product’s limitations. The announcement should be understandable to current users and useful to someone considering the feature. Keep rollout and access conditions accurate.

Adapt the script

  1. State the change in one sentence. Name the task and the new action rather than stacking several feature labels.
  2. Show where the feature lives. Include enough navigation context for viewers to find it after watching.
  3. Demonstrate the saved result and next step. If access depends on a role or plan, communicate the verified condition where it matters.
MAKE IT CONCRETE

Why these scenes belong together

For saved report filters, the important scenes are the filter configuration, the save action and the reopened view. An unrelated overview of the product calendar would weaken the announcement even if it looked attractive.

Feature announcement script

Illustrative copy to adapt. Replace bracketed fields and verify every claim against your product.

Limits and checks

Do not claim a feature is available to every account if the rollout is limited. Verify availability with the product owner before exporting the final end card.

Your next step

Prepare a short help link or written step beside the announcement so interested users can immediately try the new action.

References and scope

Examples are illustrative production guidance, not measured customer results. General workflows are not promises of product compatibility. Read our editorial approach and current Demovela scope.

YOUR NEXT LAUNCH STARTS HERE

You build the product.
Let the agent find the story.

Start with a supported product URL. Get real desktop and mobile footage, a demo and a marketing teaser for each.

Create a product demo

Preview supports Postraid and Adfolio. Review your exports before publishing.