Video asset versioning

The working approach

Keep a source identifier on every export.
Record the brief and format.
Mark obsolete product states without deleting the original.

Version the decision as well as the file

An export name should identify the product story, format and creative angle. The associated record should identify its original source and scene intervals. Keep the approved copy with that record. This makes it possible to reuse a successful hook while recognising that one of its product views has become outdated. It also helps reviewers avoid comparing a new mobile export against an old desktop brief.

Distinguish a creative revision from a new capture. Changing a headline can reuse a source if the evidence remains accurate. Re-recording a redesigned interface creates a new source relationship. Avoid overwriting the old file under the same key: historical outputs may still depend on it. Mark the newer source as preferred for future work and keep a short note explaining what changed.

A concrete example

Store “calendar-launch / mobile / benefit-hook / v2” with its source scene IDs and approval date.

Before recording this scenario, write down what the starting screen contains and what should be different at the end. This gives the reviewer an observable result to check, rather than asking them to approve a general impression.

The mistake to avoid

Calling several files final makes future reuse unreliable.

If the source cannot support the intended message, narrow the claim or capture the missing evidence. A transition, caption or voiceover can explain a real change; it should not manufacture one.

Put it into a production brief

Replace the bracketed fields before using this brief. The scenario is illustrative; keep only the actions your product actually supports.

EDITABLE PRODUCTION BRIEF

Purpose: Video asset versioning.
Audience: [specify the viewer and their familiarity with the product].
Decision: [what should the viewer understand or do next?].
Approach: A useful version history explains what changed and which source produced it. Filenames alone are not enough for a growing library.

Required evidence:
1. Keep a source identifier on every export. Show the relevant entry state, action and completed result.
2. Record the brief and format. Show the relevant entry state, action and completed result.
3. Mark obsolete product states without deleting the original. Show the relevant entry state, action and completed result.

Reference scenario: Store “calendar-launch / mobile / benefit-hook / v2” with its source scene IDs and approval date.
Avoid: Calling several files final makes future reuse unreliable.

Deliverable: [duration], [format], [placement].
Use only recorded product behaviour. Preserve the full original.
Acceptance: check each claim against its visible scene, review at actual viewing size, and test the final file.

Review before delivery

Evidence: can a new viewer identify the result described in the example without being told where to look?
Reading distance: are the relevant controls and labels understandable at the intended placement size?
Continuity: does each cut preserve the relationship between the action and its result?
Accuracy: does the final caption describe the visible product state, including any limits?

Using this with Demovela

The automatic URL workflow currently supports Postraid and Adfolio. Other product scenarios on this page are production-planning examples, not compatibility claims. Adapt the brief to your own recorder or editor. Demovela preserves originals and creates separate outputs; review the resulting file before publishing.

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