AI product demo agents

The working approach

Define permitted routes and actions.
Give the agent a stop condition.
Review the saved scenes before distributing edits.

Define a bounded mission

Separate exploration from capture. During exploration, the agent may need to navigate several routes to understand the product. During capture, the goal is to hold a small number of useful, loaded states. Without that distinction, a long recording can contain mostly waiting and repeated navigation. Set the stopping condition in terms of evidence collected, such as a saved item successfully reopened, rather than merely a number of clicks.

Access should be handled by a private mechanism with a limited lifetime. Ordinary business answers can remain in the session’s context, while login codes should not become visible chat history. When the agent pauses, the question should identify the missing decision. When it resumes, the completed decisions should remain available. Review recovery separately: a failed render should not require creating another product account if the source footage already exists.

A concrete example

Ask for a search, a useful result, a saved item and a return to that item. Require the final state to exist on screen.

Before recording this scenario, write down what the starting screen contains and what should be different at the end. This gives the reviewer an observable result to check, rather than asking them to approve a general impression.

The mistake to avoid

A successful login is not a successful demo.

If the source cannot support the intended message, narrow the claim or capture the missing evidence. A transition, caption or voiceover can explain a real change; it should not manufacture one.

Put it into a production brief

Replace the bracketed fields before using this brief. The scenario is illustrative; keep only the actions your product actually supports.

EDITABLE PRODUCTION BRIEF

Purpose: AI product demo agents.
Audience: [specify the viewer and their familiarity with the product].
Decision: [what should the viewer understand or do next?].
Approach: An agent can navigate and capture a workflow, but it still needs a bounded job. Treat access, evidence and review as separate responsibilities.

Required evidence:
1. Define permitted routes and actions. Show the relevant entry state, action and completed result.
2. Give the agent a stop condition. Show the relevant entry state, action and completed result.
3. Review the saved scenes before distributing edits. Show the relevant entry state, action and completed result.

Reference scenario: Ask for a search, a useful result, a saved item and a return to that item. Require the final state to exist on screen.
Avoid: A successful login is not a successful demo.

Deliverable: [duration], [format], [placement].
Use only recorded product behaviour. Preserve the full original.
Acceptance: check each claim against its visible scene, review at actual viewing size, and test the final file.

Review before delivery

Evidence: can a new viewer identify the result described in the example without being told where to look?
Reading distance: are the relevant controls and labels understandable at the intended placement size?
Continuity: does each cut preserve the relationship between the action and its result?
Accuracy: does the final caption describe the visible product state, including any limits?

Using this with Demovela

The automatic URL workflow currently supports Postraid and Adfolio. Other product scenarios on this page are production-planning examples, not compatibility claims. Adapt the brief to your own recorder or editor. Demovela preserves originals and creates separate outputs; review the resulting file before publishing.

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