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Product demo video cost calculator

Build an editable production estimate from preparation, capture, editing and revision hours, a blended hourly rate, fixed costs and contingency. Every value is your assumption, not an agency quote.

By Demovela · Published · 2 min read + calculator

Try the calculator

Runs in your browser. No signup, upload or saved inputs.

Enable JavaScript to calculate here, or use the formula and worked example below.

When this is useful

The calculator makes a budget reviewable by showing labour, fixed costs and the contingency allowance separately. It uses one currency of your choice and performs no exchange-rate conversion.

How to use this calculator

  1. Enter estimated hours for each stage. Include internal review and source preparation rather than counting only time spent in an editor.
  2. Use a consistent blended rate and enter known fixed costs such as approved licences. If roles have different rates, calculate their weighted estimate separately before using a blended input.
  3. Add a contingency percentage to the subtotal and review the assumptions with the deliverables. Update the estimate when formats, languages or revision scope change.
CHECK THE MATH

Worked calculation

An illustrative 10 hours at 60 currency units per hour gives 600 in labour. Adding 40 in fixed costs produces a 640 subtotal. A 10% contingency adds 64, making the planned total 704 currency units.

Formula and units

Labour = total hours × hourly rate. Subtotal = labour + fixed costs. Total = subtotal × (1 + contingency percentage ÷ 100).

Limits and checks

Taxes, exchange rates and product-specific service charges are not calculated. A zero cost input means you chose zero, not that a tool or service is free. This is a planning aid and not a guarantee of final spend.

Your next step

Attach the creative brief and revision assumptions to the estimate, then compare actual hours after the project.

References and scope

Examples are illustrative production guidance, not measured customer results. General workflows are not promises of product compatibility. Read our editorial approach and current Demovela scope.

YOUR NEXT LAUNCH STARTS HERE

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Preview supports Postraid and Adfolio. Review your exports before publishing.